Myntra steps up its sustainability game, eliminates single-use plastic packaging

In an attempt to reduce plastic waste, Myntra, India’s leading fashion and lifestyle e-commerce brand, has implemented plastic-free packaging for its ongoing edition of Big Fashion Festival that is being held from October 3-10. In addition to its own supply chain, Myntra’s seller partners have also adopted the green packaging defined by the platform. This milestone is a significant outcome of the efforts initiated by Myntra towards aligning its seller partners and helping them with a transition path to gradually adopt sustainable packaging alternatives.