During the ongoing Myntra Big Fashion Festival, bubble wraps, plastic cello tapes and polycovers have been replaced with shredded materials and paper tapes/covers/boxes.
In an attempt to reduce plastic waste, Myntra, India’s leading fashion and lifestyle e-commerce brand, has implemented plastic-free packaging for its ongoing edition of Big Fashion Festival that is being held from October 3-10. In addition to its own supply chain, Myntra’s seller partners have also adopted the green packaging defined by the platform. This milestone is a significant outcome of the efforts initiated by Myntra towards aligning its seller partners and helping them with a transition path to gradually adopt sustainable packaging alternatives.
Read the full article here: https://www.afaqs.com/news/mktg/myntra-steps-up-its-sustainability-game-eliminates-single-use-plastic-packaging
