In today’s sustainability-driven world, the concept of a circular product is more than just a trend—it’s a necessity. However, many businesses have begun labeling their products as “circular” without a full understanding of what that really means. This creates confusion for consumers and damages trust in the sustainability movement. So, when can a company legitimately claim a product is circular? And how can we distinguish authentic circularity from clever marketing? This blog explores the answers in detail. We’ll cover what circularity entails,