April 16, 2025

Buying Green or Buying Time? : Reality of Greenwashing

Buying Green or Buying Time? : Reality of Greenwashing In an age where sustainability is not just a buzzword but a business imperative, companies around the world are racing to market themselves as “green,” “eco-friendly,” or “sustainable.” But how much of this is real, and how much is simply an illusion crafted for better sales and public perception? Welcome to the world of greenwashing – a term that is becoming increasingly relevant in the modern corporate landscape. What is Greenwashing?

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April 15, 2025

🌍 A World in Flux: Why Our Weather Is Getting Wilder—and What We Can Do About It

🔥 Extreme Weather Is the New Normal Heatwaves in February. Flash floods in deserts. Snowstorms in cities that barely saw frost. Around the world, the weather is turning unpredictable—and dangerous. These events are not isolated incidents; they are part of a larger pattern driven by climate change. Scientists now agree: climate change is no longer a distant threat. It’s happening here and now. 🌡️ The Reality of a Warming Planet The Earth’s average temperature has already risen by more than 1°C since the pre-industrial

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EPR
April 12, 2025

How Extended Producer Responsibility (EPR) Helps Fight Climate Change and Promote Circular Economy

How Extended Producer Responsibility (EPR) Helps Fight Climate Change and Promote Circular Economy As global efforts intensify to combat climate change, policy tools that promote sustainability are gaining traction. One such impactful strategy is Extended Producer Responsibility (EPR)—a system that places the responsibility of post-consumer waste management on producers. But how effective is EPR in addressing the climate crisis? This article explores how EPR reduces carbon emissions, promotes sustainable innovation, and supports the transition to a circular economy. What is Extended Producer Responsibility

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IMG
April 11, 2025

Carbon Markets: Trading Solutions or Just Greenwashing?

Carbon Markets: Trading Solutions or Just Greenwashing? In an era of heightened awareness about climate change, carbon markets have emerged as a potential solution for reducing global emissions. But as the urgency to combat climate change increases, questions arise about the true effectiveness of these markets. Are carbon markets a legitimate trading solution that can help us meet our net-zero targets, or are they just another form of greenwashing, allowing companies to appear sustainable without making real changes? In

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CCS
April 10, 2025

Bottling Up Carbon: The CCS Approach

Introduction Climate change is one of the most pressing issues of our time, and reducing carbon emissions is critical to slowing global warming. While renewable energy sources like wind and solar are gaining traction, industries such as power generation, cement, and steel manufacturing continue to rely on fossil fuels. These industries account for a significant portion of global greenhouse gas (GHG) emissions. One solution that is gaining momentum is Carbon Capture and Storage (CCS)—a technology designed to

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IMG
April 9, 2025

Are EVs Truly Zero Emission? Unpacking Their Full Environmental Impact

Are EVs Truly Zero Emission? Unpacking Their Full Environmental Impact Electric vehicles (EVs) have emerged as a cornerstone of the global shift toward clean transportation. Marketed as “zero-emission” alternatives to gasoline-powered cars, EVs have gained traction for their potential to combat climate change. However, the reality is more nuanced. While they produce no tailpipe emissions, the entire lifecycle of an EV—from raw material extraction to manufacturing, energy consumption, and disposal—reveals a broader environmental footprint. To understand the true impact

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Img
April 5, 2025

ZERO EMISSION, REAL AMBITIONS: THE BUSINESS PATH TO SUSTAINABILITY

What Are Zero Emissions and why it matters Zero emissions refer to the complete elimination of greenhouse gas emissions, particularly carbon dioxide (CO2), from human activities. This means that no harmful pollutants are released into the atmosphere from energy production, transportation, manufacturing, or other industrial processes. Achieving zero emissions is essential to mitigating the impacts of global warming and protecting ecosystems. The primary driver behind zero emissions is the urgent need to curb climate change. Rising global temperatures

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April 2, 2025

Sustainability or Scam? Uncovering the Truth Behind Corporate Sustainability Claims

Introduction In today’s business landscape, sustainability has become more than just a buzzword—it’s a competitive advantage. Consumers demand eco-friendly products, investors prioritise companies with strong Environmental, Social, and Governance (ESG) commitments, and regulators tighten their grip on corporate sustainability reporting. But with the rise of green claims comes the risk of greenwashing—when companies exaggerate or fabricate their environmental credentials to mislead stakeholders. So, how can we differentiate genuine corporate sustainability from deceptive marketing? The Rise of Greenwashing Greenwashing occurs

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Sustainable Development Goals
July 10, 2024

What are Sustainable Development Goals (SDGs) ?

Introduction In the realm of sustainability, two acronyms often come up: SDGs and ESG. What exactly are they, and how do they work together to shape a better future for our planet? The Sustainable Development Goals (SDGs) have emerged as guiding stars in our quest for a world where economic prosperity, environmental stewardship, and social justice coexist. Established in 2015, these 17 goals represent our collective aspirations for a more sustainable and equitable future by 2030. But how do SDGs intertwine

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Sustainable Approaches
July 10, 2024

What are Sustainable Approaches?

“In a world where the consequences of environmental degradation are increasingly evident, the importance of sustainability has never been clearer.” Sustainability means meeting the needs of the present without compromising the ability of future generations to meet their own needs. It involves minimizing our ecological footprint and fostering a harmonious relationship between humans and the environment. Let’s explore some creative and effective sustainability approaches that are paving the way for a greener future. Circular Economy Firstly, the circular economy aims to redefine

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