Eco-Friendly Packaging in India: Trends Consumers Should Know About Introduction As environmental consciousness rises globally, eco-friendly packaging has emerged as a crucial component of sustainable consumption. In India, where waste generation is escalating due to rapid urbanization and e-commerce growth, the shift towards sustainable packaging solutions is both a necessity and an opportunity. Driven by regulatory mandates, ESG (Environmental, Social, and Governance) frameworks, and evolving consumer behavior, India’s packaging industry