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May 5, 2025

Sustainable Packaging or Just More Plastic?

Sustainable Packaging or Just More Plastic? The Hidden Realities Behind the Green Labels Introduction In the race toward environmental responsibility, sustainable packaging has emerged as a key buzzword. From “biodegradable” wrappers to “eco-friendly” containers, industries are rebranding to appeal to environmentally conscious consumers. But beneath the green labels and recycled logos lies a question few dare to ask: Are we truly adopting sustainable packaging, or just reinventing plastic in a more marketable form? This

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April 16, 2025

Buying Green or Buying Time? : Reality of Greenwashing

Buying Green or Buying Time? : Reality of Greenwashing In an age where sustainability is not just a buzzword but a business imperative, companies around the world are racing to market themselves as “green,” “eco-friendly,” or “sustainable.” But how much of this is real, and how much is simply an illusion crafted for better sales and public perception? Welcome to the world of greenwashing – a term that is becoming increasingly relevant in the modern corporate landscape. What is Greenwashing?

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