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May 5, 2025

Sustainable Packaging or Just More Plastic?

Sustainable Packaging or Just More Plastic? The Hidden Realities Behind the Green Labels Introduction In the race toward environmental responsibility, sustainable packaging has emerged as a key buzzword. From “biodegradable” wrappers to “eco-friendly” containers, industries are rebranding to appeal to environmentally conscious consumers. But beneath the green labels and recycled logos lies a question few dare to ask: Are we truly adopting sustainable packaging, or just reinventing plastic in a more marketable form? This

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April 26, 2025

EPR Credits or EPR Gimmicks? The Truth Behind Plastic Waste Claims

Introduction Today, sustainability is no longer just a trend—it’s a necessity. Among the tools promoting environmental responsibility, Extended Producer Responsibility (EPR) stands out, especially regarding plastic waste management. However, as EPR gains traction in corporate sustainability reporting, concerns are emerging. Are these EPR credits truly driving environmental change, or are they merely helping brands greenwash their image? In this blog, we dive deep into how EPR works, the rise of credit-based compliance, and why skepticism around plastic waste claims is growing. What is EPR

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April 16, 2025

Buying Green or Buying Time? : Reality of Greenwashing

Buying Green or Buying Time? : Reality of Greenwashing In an age where sustainability is not just a buzzword but a business imperative, companies around the world are racing to market themselves as “green,” “eco-friendly,” or “sustainable.” But how much of this is real, and how much is simply an illusion crafted for better sales and public perception? Welcome to the world of greenwashing – a term that is becoming increasingly relevant in the modern corporate landscape. What is Greenwashing?

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April 2, 2025

Sustainability or Scam? Uncovering the Truth Behind Corporate Sustainability Claims

Introduction In today’s business landscape, sustainability has become more than just a buzzword—it’s a competitive advantage. Consumers demand eco-friendly products, investors prioritise companies with strong Environmental, Social, and Governance (ESG) commitments, and regulators tighten their grip on corporate sustainability reporting. But with the rise of green claims comes the risk of greenwashing—when companies exaggerate or fabricate their environmental credentials to mislead stakeholders. So, how can we differentiate genuine corporate sustainability from deceptive marketing? The Rise of Greenwashing Greenwashing occurs

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