Buying Green or Buying Time? : Reality of Greenwashing In an age where sustainability is not just a buzzword but a business imperative, companies around the world are racing to market themselves as “green,” “eco-friendly,” or “sustainable.” But how much of this is real, and how much is simply an illusion crafted for better sales and public perception? Welcome to the world of greenwashing – a term that is becoming increasingly relevant in the modern corporate landscape. What is Greenwashing?