The whole package: How plastics and sustainability startups achieve success


The amount of plastic pouring into our oceans is set to triple by 2040, and the bulk of the un-recycled plastic in the world is generated by an enormous industry: consumer packaged goods (CPG). The world is rife with waste from such goods, but as people become more aware and look to minimize the waste they produce, tech startups are coming up with novel solutions to help people and companies meet their sustainability goals.

“People want to behave sustainably, but above that, they want products that they love. They want products that work for them, and they don’t want to sacrifice the quality or the convenience that they had before.”

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