Introduction In today’s business landscape, sustainability has become more than just a buzzword—it’s a competitive advantage. Consumers demand eco-friendly products, investors prioritise companies with strong Environmental, Social, and Governance (ESG) commitments, and regulators tighten their grip on corporate sustainability reporting. But with the rise of green claims comes the risk of greenwashing—when companies exaggerate or fabricate their environmental credentials to mislead stakeholders. So, how can we differentiate genuine corporate sustainability from deceptive marketing? The Rise of Greenwashing Greenwashing occurs