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  New packaging models impact the cost of operations as it increases by about 20-25% depending upon the segment. Indian consumers are also on the lookout for brands that have social and environmental purposes   Single-use consumer habits continue to pose a threat to the environment — particularly in the context of plastic packaging. According to the World Economic Forum, only 14% of plastic packaging is collected for recycling globally. Moreover, by 2050 the carbon footprint of plastics is expected

During the ongoing Myntra Big Fashion Festival, bubble wraps, plastic cello tapes and polycovers have been replaced with shredded materials and paper tapes/covers/boxes. In an attempt to reduce plastic waste, Myntra, India’s leading fashion and lifestyle e-commerce brand, has implemented plastic-free packaging for its ongoing edition of Big Fashion Festival that is being held from October 3-10. In addition to its own supply chain, Myntra’s seller partners have also adopted the green packaging defined by the platform. This milestone is a

  PepsiCo will cut back on the use of virgin plastic and expand its SodaStream sparkling-water business to more markets amid growing calls from consumers, clients and climate change advocates to combat plastic waste. As part of a new initiative called “pep+”, the Lays chips and Pepsi maker said on Wednesday it aims to reduce virgin plastic use per serving by half across all brands by 2030, and use 50% recycled content in all its plastic packaging. Read the full article here: