Introduction As climate change becomes a central global concern, terms like “net-zero” and “carbon neutral” have entered mainstream discourse. From multinational corporations to small businesses, everyone claims to be embracing sustainability. But are these claims always genuine? Unfortunately, the answer is no. In many cases, companies engage in greenwashing, misleading consumers with false sustainability narratives. Let’s dive into what false net-zero and carbon-neutral claims are, why they’re problematic, and how we